Without a doubt, there is a myriad of characteristics, qualities, values and skills that one needs in order to be able to produce long term success in the entrepreneurial world, but for now – I am going to list four skills that at this stage in my own journey I find exceptionally pertinent.
At different stages in our journey we find some things more relevant and useful than others. Obviously, I don’t write simply based on mastery, but in the areas that I am also needing work in. This is because I believe that writing creates an exact mind, and narrowing it to specific areas of improvement is helpful. So, this list of 4, will likely be different next week or next month, but it is top of mind for right now. Read more
It’s time to turn down the suck, the noise, the jargon, the corporate speak and industry terminology. Many make the mistake of spearheading design with a corporate brain, saying all you can and think you need to, so your customer really “gets it”. Instead, it’s advantageous to design with your ideal customers’ brain. What frame of reference do they use? Often times, your visitors speak in terms of end result or feeling, and the proprietor gets caught up in features and benefits and technical listings. Ensure what they are looking for is how you are delivering it. They want simplicity that depicts a solution to their want/desire/need/problem. 
